Why Writing Good Content is Important for Birmingham Online Business Owners

Posted by Tarjinder Kailey on Thursday, May 23, 2013

The popularity of internet marketing and search engine optimization makes online press releases (PR) and ad campaigns indispensable in the business world. They have become the most profitable and cost effective promotional and  marketing strategies today.

However, even when they are verified and attested to by internet marketing experts, there are still businesses who have not shown a keen interest in including them in their marketing plans. Why? They may not realize how valuable online PR and ad campaigns are because of their focus on web design and graphics. Though it’s just plain text, many businesses have benefitted from it.

The Benefits of  Online Press Releases and Catchy Ad Campaigns 

Today, the internet is taking up most of our time. People go to the internet to look for a particular product or service that interests them. In addition, it has become a great tool for many online marketers to spread news and updates related to their business through online press releases and ad campaigns. This is why many Birmingham agencies that provide content writing services are taking advantage of this.

How are online press releases and ad campaigns advantageous for any business?

  • They significantly increase brand awareness and spark the consumer’s interest.
  • They increase profitability for the business which can result in a wider target market 
  • They increase search engine rankings and increases online presence.
  • They increase sales inquiries.

Effective Content Writing For PR and Ad Campaigns: How To Get It Right

The common misconception about online press releases is that a business needs to have HUGE news before they can submit a press release. Or that they need professional writers, which is absolutely WRONG. You can produce a newsworthy press release even though you’re just announcing an event or just generating a feature story. Furthermore, you don’t have to be Dr. Seuss or J.K. Rowling to be able to write great content. When it comes to business news, it just needs creativity.

Birmingham internet marketers know for sure how vital good content writing is in online press releases. A good quality press release content attracts new visitors and drives traffic to your website or blog and thus helps boost business. Moreover, it should provide value to your brand as well as value to your readers. An ineffective, poorly written content is just a waste of money and time. You wouldn’t like that, do you?

So, how can you create efficient online press releases?

Here are a few tips:

  • Find an interesting subject for your PR. 
  • Make sure about your target audience. 
  • Your PR should pique a journalist’s interest.
  • Make your headlines interesting.
  • Create unique content.
  • Avoid complex sentence structures. 
  • Make sure the content is easily digestible. 
  • Use lists as opposed to long paragraphs.
  • Make your content easily shareable across the various social media sites.
  • Use visual content like images, infographics, charts and graphs 

If you follow these tips, you can ensure that your readers won’t immediately reach for the ‘back’ button. Instead, they would love to learn more about your company and probably become your loyal customers in the long run.

And, how about for ad campaigns?

Many businesses spend millions on advertisements just to achieve a successful brand awareness. Why? Because in business, it always pays to advertise. Advertisements is a sure and effective way to enhance sales and boost your business.  No matter how effective your product is or how excellent your services are, if you don’t advertise nobody will be acquainted with your business.

An ad needs to be persuasive, engaging, and written properly for the intended audience in order for it to be highly efficient. How can this be done? There are guidelines and writing tutorials all over the internet you can use. Some of them are listed below:

7 Tips for creating a compelling ad campaign:

  1. Highlight at least one beneficial property of your product.
  2. Have a catchy tagline.
  3. Be memorable by using a little humor and choosing a memorable image.
  4. Keep the messaging as brief as possible. Less is always more. 
  5. Know and keep your target audience in mind.
  6. Make sure to include all the relevant information.
  7. Be persuasive but do not deceive your customers. 

Keeping these tips in mind when writing content for advertisements, you’ll be able to sell your product more effectively.

You’ve heard this time and time again, but there’s no harm in reiterating it: In online marketing, content is king. Whether it is an on site article, a video, an ad campaign, or a press release, it’s your content that convinces and persuades potential customers and drive them to your site.

There are  a lot of website  content writing companies in Birmingham that offer a wide range of services – such as SEO writing, copy writing, press  release writing, ads/ad campaigns writing, etc. You can check them out should you need their services.

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