3 Latest Web Design Trends to Prevent Your Site from Being Outdated

Posted by Tarjinder Kailey on Thursday, October 18, 2012

In this age of technological advancement, having a website is becoming a necessity in conducting business as well in promoting it. While websites are important in having presence on the internet, they also have further responsibility to attract more visitors and help in conversion. Thus, businesses should extend their efforts in terms of their website design to make it SEO-friendly and able to draw more visitors through search engines. Today, there are a number of web design trends which can be considered as modernistic but also has its advantages in navigation, usage as well as ranking of the website.

These trends are already prevalent for most businesses these days and by taking a look at these, you can also evaluate your site to increase professionalism and its reputability. Moreover, understanding these web design trends will help you stay current and avoid your site from being outdated in a year. The following are some of the latest web design trends that are worth exploring to:

1: Infographics Design

Infographics is one of the contemporary web designs that can turn the most boring data into the most comforting graphic, making it easier for any reader to digest. Recently, more and more websites are using it to make any information be presented in a visually engaging and aesthetically pleasing way. You often see infographics in websites presenting information like statistics, numbers and percentages. Using infographics will allow such figures to be presented in a clear and concise method.

2: Photographic Backgrounds

Another popular web design technique today is the use of large photos as a web page background. Doing so can result in a design that’s stunning and memorable. As it increases the aesthetic appeal of a website, it can also serve to highlight the information, text and links utilized within the foreground of the website. However, you have to make sure that the images are of high quality. Otherwise, it can lessen the quality of the website design. Be warned also that using large images can significantly affect your webpage’s loading time. , Therefore, make sure to optimize your images when doing such practice.

3: Homemade Designs

A ‘homemade’ web design presents an individualistic and simplistic theme. With hand-designed elements like the text or images, the amalgam of subtle colors and textures, and naturalistic typography, you can have a visually aesthetic theme. Such welcoming elements ensure that the website is instantly enticing, friendly and welcoming to visitors.

Just like any other aspect of business, changes are also inevitable in web designing. As a website owner, keep in mind that the trends in web designing shift from year to the next. By adapting to those effective trends, it can boost traffic to your site and eventually increases conversion. However, if you need professional help to develop your site correctly, try the services of Website Design Birmingham. By working with them you are able to succeed in today's highly competitive online market.

More about3 Latest Web Design Trends to Prevent Your Site from Being Outdated

4 Latest Google Updates That Will Definitely Change Your SEO Strategy

Posted by Tarjinder Kailey on Monday, October 15, 2012

SEO Just Got a Major Lift with Google’s 4 Latest Updates

The online marketing field will not be where it is today without the help of Search Engine Optimisation. Search engines predominantly Google are the main source of traffic for most websites and SEO help you understand its system better.

The world’s number one search engine doesn’t need too much introduction. Google's setup has given better grounds for doing SEO on a website. The massive search engine’s precise algorithm gave way for a more efficient website optimisation where private websites can increase their rankings depending on the success of their process. However, Google’s highly skilled mathematicians and engineers are very much aware of the unconstructive processes of SEO. To be aware of what you need to look out for in Google, here are four of its latest SEO related updates:


Google Panda is an update that has altered the process of SEO immensely.  Its main objective was rather simple and cut out. Panda aims to lower the rank of poorly setup and low quality websites and give credit to the legit sites. If you don't want Google Panda to notice your website, be sure that it looks great appearance and performance-wise.  For a website that looks professional, it's best to hire the professional services of a graphic designer or a web developer.  Furthermore, keep an eye on your SEO methods as well since the update is aware of any suspicious linking processes. With this in the picture, this search engine problem has been improved by 12%.


Google Penguin is another term for its official name Google algorithm and was updated to detect websites that do not follow the search engine's Webmaster Guidelines. It was first released on April 2012 and is continuously updating up until now. The guidelines were mainly focusing on the process of black-hat SEO, a rampant occurrence in the internet world nowadays. This includes no keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content etc. Google Penguin has affected approximately 3.1% sites in English and a greater number in “highly spammed” languages.


Also known as Exact-match Domains, this is well-known strategy in SEO and has already been used for quite a long time now. But due to the never-ending alterations of Google's algorithms and updates, tackling EMD again may be relevant. Exact-match domains are usually brought up if you’re setting up a new website. This is the part where you decide if your domain name should be made up of your keywords or your own random choice of words. For instance, you do have to strategize as your domain is your primary branding campaign. Furthermore, you should also be able to optimise it effectively.

Copyright Infringement Penalty

In a portal that holds everything in the world, the internet is not safe against copyright infringement. To alleviate matters, Google came up with Pirate Update, a way to detect websites with leery content and methods and take it down from their listings forever. Anyone can file for copyright infringement accusations and rights and Google will acknowledge it. Websites that have been warned for a number of times can be banned in Google immediately.

SEO may be a procedure that's easy to understand but it takes more than just doing the procedure by the book. It takes one who is able to operate efficiently amidst the internet's constant changes and updates.   For a more effective SEO, hire SEO Birmingham’s professional services.
More about4 Latest Google Updates That Will Definitely Change Your SEO Strategy

SEO On-Page Optimization Musts that You Should Consider

Posted by Tarjinder Kailey on Friday, October 5, 2012

The SEO industry promotes the use of on-page optimization.  This is to make sure that your website pages are being optimized properly in order for search engines to know what your pages are all about. It's highly important for your pages to be crawled by search engines and figure out what it's about based on your keywords. Below are some SEO on-page optimization tips that you consider. It will also assist you on how to create human-friendly web pages which are easily understood by most popular search engines especially Google.

Insert Keywords in the Title Tag

At the top of your document within the head tags, the title tag can be found. One effective tactic on keyword integration is by inserting the keywords in your title tag. This is more susceptible to targeted traffic. Also, the text within the title tag is what shows up on search engine results pages.

Use the Same Keyword/s as Anchor Text to Link to Other Pages on Your Site

If your site has many pages, use the same keyword/s in the title tag as anchor text to link to other pages on your site. Linking is another aspect of SEO that cannot be neglected.

Include the Same Keywords in the Title Tag in the Body of the Page

Keywords must be used wisely and also must be found within the body of the page. It would also be an advantage if you put the same keywords in your h1 tag. It will tell the internet users who click on your page from the search results that your website is what they are searching for. Strategically play your keyword/s on your body preferably at the top part or in the sub-headings. Try other ways that may help you emphasize it further.

Use Unique Title Tag for Your Web Pages

If you use the same exact title tags for your web pages, search engine robots might determine it and as a result, your pages might not get indexed.

Do Not Spam Your Meta Description and Keywords Tags

Although Meta description and keyword tags still play a very important role in SEO, they are not as important today as they once were. Thus, do not spam your Meta description or keyword tags by stuffing meaningless or too much keyword.

Use Alt Tags for Your Images

Alt tags are a must when you have an image in your content. Indexed images have more capability of being found online. This is also a huge advantage for visitors who use text-only web browsers.

Submit Your Site to Search Engines Manually

Manually submit your websites to search engines. There are risks whenever you use submission software or a third-party service when submitting your website.

To improve your website ranking on search engines, you have to make it search engine-friendly first. This is the reason why SEO on-page optimisation must be done correctly. Though SEO might not involve highly advanced technical skills, it still is a meticulous process especially for those who aren't familiar with how it truly works.  To know more about how SEO is done, try the services of SEO Birmingham. Having an advanced and modern SEO method, every client is sure to experience positive outcomes.

More aboutSEO On-Page Optimization Musts that You Should Consider