Logo Designing Tips to Project an Appropriate Image for Your Business

Posted by Tarjinder Kailey on Tuesday, June 26, 2012

Nowadays, we can easily associate a certain company or organization through their logo. A logo represents a company’s identity as well as its purpose. In terms of brand strategy, it plays an integral part for the company. Without a logo, it would be impossible for a consumer to identify one product or service to the other. Logo designs are often a visible illustration of a graphic, text or a mix of both that offers a unique identity to a particular company and the products or services it is offering.

If you are an entrepreneur, you know exactly how important a logo is for your company. If your logo is effective, it can draw good business for you. Otherwise, it will not attract as much business as you would most probably want. Thus when establishing a business, a great logo is definitely a must.

Either you are a promising entrepreneur who needs a definitive and effective logo for your business or an existing entrepreneur who wants a better-looking and competent logo, there are a number of things that you have to consider. Here are some of the logo design ideas for you to look at:

Make it Simple

Make your logo design as simple as possible. Take note that complexity doesn’t make a design or company professional.
Remember that you are not making here a chunk of art, but a logo for a company identity. Complex designs are not simply recognized and they are tough to remember. In the world of design, simplicity rocks. By having a simple yet catchy design, people will be able to remember it easily and recall it. It will therefore give your business the recognition it needs for it to grow in today's tough and competitive market. As you notice, some of the most famous brands today such as Apple, Nike, Toyota, Dell, and many more, have simple logo designs. These companies don’t have complicated logos and when we see one of them on their products, we can easily associate it with their respective companies.

Use Less Colors

When designing a logo, limit yourself in using not more than three colors. In your initial design process, it must be in black and white first. Then, colors will be added later on. The reason behind this is to make it as simple as possible by using less colors. Take note that a logo is just a small design. Thus, by adding lots of colors to it, it might complicate the whole design. You can check out if your logo is good if it looks attractive in both color, and black & white.

Consider Your Business Model

When making a logo design for your company, make sure that it depicts your business model. For example, if you are designing a logo which has something to do with kids, then, a colorful one might be a good choice. This aspect is very important and should not be overlooked. Thus, always know whom you are designing for and then, find out what sort of approach will suit it perfect. Always remember that your logo design must be relevant to your business.

Most people consider logo designing as the toughest type of design job. This is mainly because a logo is just a small piece of design, yet it serves a significant purpose. While all of those above-mentioned tips are very helpful in coming up with an effective and great logo design, be aware also that it might take a long time to master this craft. However, you do not have to do it all by yourself. Today, there are already several companies which offer logo designing services. One of these reliable companies is Logo Design Birmingham. With their services, your company is able to establish a professional image, increasing your customers’ trust in the products or services you are offering.

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Bridging the Gap between a Business and End-Consumers through Online Marketing

Posted by Tarjinder Kailey on Friday, June 22, 2012

As Andy Grove, co-founder of Intel Corporation, once noted in 1999, “In five years’ time, all companies will be internet companies, or they won’t be companies at all.” While that may be an exaggeration of the impact of information technology industry during that time, that is also true in many ways. The internet has already changed several aspects of our lives such as the way we work and the way we learn and play. One of the significant aspects which is greatly affected by the internet is the way we do business. 

Today, most people go for online businesses. As the majority of the population these days goes online, it will be easier to market products and services through such technology. With such medium, it would be easier and more efficient to start a business. Take note also that the internet is capable of reaching a wide global audience. Thus, this will be a great place to reach the intended market and generate more income. 

With the wide audience, doing an online business also means that there is tough competition. For anyone who is getting into an online business, it would be very helpful to know the various marketing techniques. This will make your business website more visible than others. With more exposure, you are also likely to earn more income. This article will tackle some of the most used online marketing solutions that any business website can use. Here are some of the following: 

Search Engine Optimization (SEO) 

It is the most common internet marketing strategy which promotes a particular website by making them visible in the result pages of search engines. With better ranking on search engine results pages, there is also a greater chance for the website to be clicked more often. Take note that these visitors are potential customers as well. With more visitors, there are also more chances that their sales will go up. SEO is being done with a number of processes. For an effective SEO campaign, you have to keep the content of your website fresh and rich in keywords. It is also important to achieve high link popularity by acquiring links from other quality websites. With these strategies, you are able to get your website at the peak of the first search engine results pages. 

Search Engine Marketing (SEM)

SEM or Search Engine Marketing is a form of internet marketing that involves the promotion of websites by increasing their visibility on search engine results pages and through advertising such as paid placements, contextual advertising, and paid inclusions. This process is almost similar to SEO. However, SEM is making use of both paid search results and those strategies utilized by SEO. In comparison to SEO, this method has more chances of having more visitors for the website. This process also makes use of strategies like PPC (pay per click) which will improve the site’s ranking on search engines.

Social Media Marketing (SMM) 

Social Media Marketing or SMM is the process of gaining traffic or attention with the use of social media sites. Social media sites are those sites that may provide radically
different social actions such as Twitter, Facebook, etc. This is a common strategy nowadays since many people are using these social media sites. Thus, it is easier to market and advertise your business with this method, enabling you to reach a wider audience and help in increasing your sales.

These days, most companies are utilizing online marketing as they driven by competitive pressures. By optimizing customer and partner management, this strategy is able to increase your revenues and sales. However, you do not have to do those strategies mentioned above all by yourself. You can tap the services of a number of companies who are specializing in online marketing. One of these companies is Online Marketing Birmingham. With their services, you can fortify your relations with your consumers. They can also bridge the gap between your business and your end-consumers as well.
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