Graphic Design vs Web Design

Posted by Tarjinder Kailey on Wednesday, October 27, 2010

Clients would ask people offering online services to come up with a graphic design. There are some customers who would ask Web designers to create a web design. Are these two concepts similar? What are the differences between the two? This article simplifies Graphic Design from Web Design and points out the distinctions between the two.

Web design is the process of designing a website. Web design is a profession practiced by an admirable number of professionals, be they in any part of the world. Graphic design makes up a part of the web design. They may consist of creation and design of the header or the background whereas web design includes the whole site, the big picture.

It is also prudent to point out that graphic design has existed way before the online phenomenon. It is not limited merely to creations and works online. It has been practiced in advertisements, in print or in publication and now in the internet. Graphic Design is a business oriented approach combined with an artistic flair to attract the attention of the targeted consumer. Through the use of visual communication, the owner is better able to convey his sentiments whether they may be purely commercial, cause oriented or even just purely personal blogging.

Here are a couple of basic tips for both Graphic Designers and Web designers:

1. Know your target audience. Are you creating a product that caters to the interest of girls or boys? What is the age bracket to which it caters to? What age group and nationality does the product address? If for example, it is a make up brand which advertises that it decreases wrinkle lines, it caters to women of an older age bracket. Or if you are creating a web site for an author of sci-fi books, what kind of readers does the author usually have as fans?

2. After figuring out your intended market, make a web site or graphic design that will appeal to them and not you. So research not only on the demographics of your client's market but also on their tastes and what they find attractive and appealing.

3. Remember that your art must not be abstract and difficult to understand. It must convey the message to the readers and surfers that you have a product and company, that they're great and they should use their services or buy them. The design should be such that when the readers or surfers see the color, the design, they immediately think of the company of your client.

4. Lastly, when you do put the text in your designs. Make sure they are readable. The design would be futile and useless if the texts themselves are intelligible and unclear.

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Web Designers - Do I Really Need Their Help?

Posted by Tarjinder Kailey

It is good advice to avail of the services of an expert web designer who can help put your business or advocacy in the map. The professional will be able to come up with a creation that is fascinating and embodies your company's policy or your organization's mission statement. He is more learned with the latest application and program in web design so your website will naturally be the latest and trendiest website in town.

Smart Internet Business Solutions' web designers in Birmingham can device websites for you to either promote your sales or encourage people to join your cause. The company also offers various other services ranging from Logo Design, Website Promotion, Search Engine Optimization, Pay Per Click Management, Social Media Management (Facebook, Twitter, YouTube), Membership Sites and eBook Creation.
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Search Engine Optimization Explained in Simple English

Posted by Tarjinder Kailey

Unless, you've been cohabiting under a rock for the last decade, you have come across SEO. You probably have heard about the acronym from a colleague or from the media. Most people have a vague idea of what it is. They know that the SEO is connected with the internet in some intricate way.

The acronym SEO actually stands for Search Engine Optimization.

The best way to explain Search Engine Optimization is by illustration. One of the most useful features of the internet is that it is a useful source of random information for almost anything. For example, you are a bride to be and in the initial stages of your wedding preparation. You are mulling over what to wear for your perfect day. You want your perfect bride's gown. You turn on your laptop or desktop and use a search engine, Google, yahoo or Bing among others. After typing in your keyword, say WEDDING GOWNS, a list of wedding sites appear on your screen.

Naturally, you click the site on the top of the list. After perusing over the site's creations, you move on to the second site on the list then so on. You would pore over the sites in the first and second page of Google, Yahoo or Bing for example then end your internet research. You probably have a good idea of what kind of dress you want on your special day. You have finally figured out the kind of cut and fabric you want for your white gown or you already know the professional designer who is going to sketch your bridal dress.

Now, all the designers, couturiers, small businesses and companies designing, making and selling bridal wear want their sites to rank first but if not in the lead, at least found in the first or second page results produced by search engines. They know that if their sites are found in the said two pages, interested users are more likely to visit their site and buy their dresses.

There are thousands of wedding designers all over the world who market their products online. They all compete for a spot in the first two pages of the listing. For their sites to rank high, they use a process called Search Engine Optimization. It is a method of making a website easily available to the internet users with the help of search engines.

A couple of ways to make your site easily visible to search engine listings are keyword density, submitting your website to search engines and backlinking.
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