Apart from not monitoring the search engine algorithm alterations, another reason is bad blogging habits. And this by far, is what bloggers continuously do. To help you avoid these common mistakes again, here is a list of the most common blogging habits that can kill your search engine rankings. Of course, you’d get hold of how to break them as well.
Being Company or Product -centric
What to do: Your content should focus on useful and relevant information that people care about such as providing tips and guidelines to business owners, employees, consumers, etc. Still, the best way for a company/brand to be boasted about is through word of mouth from the public and not from you (e.g.: testimonials and feedbacks).
What to do: Write as many blogs as you can for you to be prepared when the need comes. You can even hire bloggers to do the job for you. If you are from Birmingham, there are web development agencies that offer a wide range of services - from web design to SEO services to blogging.
Lacking of Customer Engagement
Communication is one of the most important aspects of a business. A good communication relationship between managers and employees, or business owners and consumers is what keeps any business up and running.
What’s the best thing about a blog is that you can communicate and interact with your readers through comments and exchanging contact information. Take advantage of this opportunity to get to know the mind of your readers and what they want or need. And don’t forget to appreciate them for sharing their thoughts and honest opinions.
What to do: Think about your community and make it easy for your readers to leave comments.
Using Bad SEO Techniques
Blogging is one way to drive traffic and increase search engine rankings. Developing SEO strategy is great, however there are those that make poor content. One example is through filling the blog with as many keywords and phrases which make the content to SEO-focused and loses its credibility.
What to do: Don’t hire SEO companies that are incapable of dealing with search engine tactics. If you do SEO yourself, identify top keywords relevant to your business and incorporate them in your blog – every now and then. Don’t forget to make it interesting for your readers.
Readers only have a limited attention span, they don’t stay long. While it is good to have longer posts and great content, the best way to grab the reader’s attention is through putting images and illustrations. Photos and images are visually attractive and engaging and they can convey a concept or an idea to your customers. Just make sure that you got it from sources that allow you to get their photos or better yet, the images must belong to you.
What to do: Break longer posts by using images that are pleasing, attractive, and relevant to your posts. Don’t forget to use images with creative commons licensing unless you have the right to use any photo you can find on the net.