Responsive Web Design: The Future of Your Birmingham Online Marketing Business

Posted by Tarjinder Kailey on Thursday, May 16, 2013

Not too long ago, when the web can only be accessed through desktops, web design experts worry just about one thing – making the website look right and great on this platform. That was barely two years ago.

Today, mobile internet users are currently overtaking the desktop internet user population. As we all know, the way people access the web is changing fast - we can browse the internet through tablets, Smartphones, game consoles, and 3G/WIFI capable handheld mobile devices.

So, as a website owner, how can you possibly meet the needs of your clientele? How can you make sure your customers can access your website no matter what device they’re on?

The concept of responsive web design is here to solve this problem. Responsive web design (RWD) is the hottest trend not only Birmingham online marketing but all over the world as well. To the unfamiliar, this is a new web design technique that allows web designers to create a single web page layout that is flexible enough to look good on multiple screen sizes and works on any device that it’s being viewed on. It’s like “one size fits all”.

Top 2 Reasons Why You Have to Switch to Responsive Design

You may ask ‘Why should I switch my website to responsive design?’

2013 is dubbed as the ‘Year of Responsive Web Design’. Now, if you are not on it yet, you should be concerned.

  1. We are in a mobile, digital age. The majority of the consumers today are buying tablets and Smartphones. According to a study done by Pew Internet, as of December 2012, 45% of American adults have a smartphone and as of January 2013, 31% of American adults own a tablet computer. Moreover, in other parts of the globe, many people are also using these mobile devices to access the Web. If this is the case, how would your customers around the globe able to access your website conveniently through these kinds of platforms?
  2. Your competitors are in it! Most of Birmingham online marketers and website owners realized the vitality of having a responsive web design for a solid online presence. And they can’t afford to lose this huge opportunity. If you don’t act now, you may find yourself being left behind. 
Still unsure of switching to a responsive design? I can understand that. Now, here are more proofs as to why responsive web design is vital for your local Birmingham business. 

The Benefits of Responsive Web Design 

Your site is the best representation of your business. Having a responsive website allows your customers to see everything about your website – images, ads, information, contact details, products, etc., laid out and displayed properly however it is accessed.

Why is a responsive web design beneficial to Birmingham website owners?

  1. It provides the best viewing and browsing experience. RWD automatically resizes and adjusts itself to fit the screen size of your visitor’s device, making it a more enjoyable user experience especially for people that are always on the go.
  2. Since it automatically resizes, web design experts need not have to create multiple sites for various types of handheld or mobile devices. This will save you money and time as well.
  3. It increases sales and conversion rates. Its accessibility will surely have a positive impact on the part of your customers, attracting higher traffic. 
  4. It increases customer loyalty. The fact that customer experience is your priority, no doubt their loyalty will be for you. And, yes, never underestimate the power of the ‘word of mouth’. A satisfied customer can recommend you to his or her friends. 
  5. Google recommends it. If Google says you should have a responsive design, you should. Am I right?

So if, after reading this, you still don’t think you have to switch to responsive web design, assuming that you don’t have yet, you might regret it. If you are looking to provide your customers a great experience and give your business a competitive edge, you should consider switching now. Responsive web design is the future of Birmingham online marketers like you.

Speaking of Birmingham online marketers, you can check out several web design service providers that offer to help improve your online presence and the impact of your business.

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