- What is PPC advertising and how does it work?
- Who offers PPC advertising?
- Why advertise your Birmingham business with PPC?
What is PPC advertising?
The general process of PPC advertising: How it works
- You need to create a campaign and then create your advert which you want to be displayed on the Search Engine Result Pages (SERPs).
- Choose a keyword that you want to trigger your adverts in the search engines. (When a user searches for a keyword relevant to the ad, then that ad is displayed on specific sections of SERPs which search engines themselves decide).
- You then need to set your tracking and testing features as well as your keyword variations.