Marketing Your Business Online with Excellent PPC Management Services

Posted by Tarjinder Kailey on Monday, April 8, 2013

One way to effectively advertize your business online is to get as much as a million viewers to your website in the shortest period of time while keeping your advertising cost to minimum. To business owners who have been in the field of online marketing for quite some time now, Pay-per-click (PPC) advertising is the most common way to drive traffic back to their websites. What it is and how it works is detailed down in this article. Further, this article gives you insights on how to make use of PPC Management Service for your Birmingham business to get qualified visitors and turn them into profitable customers and clients.

Let’s start of by answering these three basic questions:

  • What is PPC advertising and how does it work?
  • Who offers PPC advertising?  
  • Why advertise your Birmingham business with PPC?

What is PPC advertising?

PPC advertising to put in the simplest vocabulary is a process wherein you, as the advertiser or business owner, pays search engines each time someone clicks your advert and is directed through your website. These adverts usually appear on the right hand side of Google when a visitor searches for a phrase or term and are typically under the heading “sponsored ads” although this is not always obvious.

This gives you an advantage of paying only for those people that directly reach your website and NOT each time your advert is displayed.

The general process of PPC advertising: How it works

  1. You need to create a campaign and then create your advert which you want to be displayed on the Search Engine Result Pages (SERPs).
  2. Choose a keyword that you want to trigger your adverts in the search engines. (When a user searches for a keyword relevant to the ad, then that ad is displayed on specific sections of SERPs which search engines themselves decide).  
  3. You then need to set your tracking and testing features as well as your keyword variations.

Who offers PPC advertising?

Google, Yahoo, and Bing (MSN) are the big three PPC advertisers for businesses who desire to venture into online marketing. It is no brainer though that Google is the main player in this field such that in UK alone, over 90% of all traffic goes through Google UK searches.  

Google’s PPC software, Google AdWords plays a vital part in marketing your business online. It is far more advanced than Yahoo and Bing and allows you more room in terms of tracking, testing and functionality. It comes in no surprise that most companies and businesses starting off in business online marketing opt for Google AdWords.

Basics of Google AdWords

Google AdWords is one of the most effective marketing tools in the planet. While the general steps of how to make use of PPC advertising are mentioned earlier, the following are specific instructions or basic knowledge about the biggest and most trusted PPC software (Google AdWords) that you should be familiar about:

Step 1: Create a campaign

Go to and create a campaign/account. Upon entering this stage, Google will charge you $5.00 dollars and you will then be asked to input authentic credit card information.

Step 2: Choose Target customers

Choose from dozens of languages and nearly 200 countries. You can even choose to show your ads only to users in specific cities or regions.

Step 3: Create your ad

Write your ad text and choose the keywords that will trigger those ads. And since it’s not easy to compress everything you need to say about your business in just a few lines, here are 6 guidelines on how to create effective ads that will hopefully bring you lots of clicks, therefore more profitable clients:

a.       Highlight what makes your business, product, or offer unique
b.      Include prices, promotions, and exclusives
c.       Tell your customers what they can do
d.      Include at least one of your keywords in your ad text
e.      Match your ad to your landing page
f.        Appeal to customers viewing your ad on a mobile device

Step 4: Set pricing

Choose the currency you want to use, then set your daily budget and cost per click (CPC). Spend as much or as little as you like each day; no minimum budget is required.

Step 5: Sign up

Finish creating an AdWords account by providing your email address and choosing a password. When you're ready to activate your ads, log in to your new account and submit your billing information.

Why use PPC advertising?

Simple: Targeted Customers = Increase in Sales!

If set up correctly, a PPC campaign can divert targeted people to your website who are searching for a particular product or service in literally, just minutes! These targeted people are more likely to convert into paying customers. Once your advert has been approved and your daily budget is set, your adverts will start showing! This is therefore, proven to be the quickest way of driving people to your website.

Benefits of getting a PPC Management Service

While everything you read prior to this section can be self-learned, the learning curve is steep and it does take a precious amount of time that should be better spent doing something you can accomplish best for the overall proficiency of your business performance. If you want to achieve results in a shortest possible time, then this the deciding moment for you to hire or to get a PPC Management Service in order to meet your business’ specific needs.

Smart Internet Business Solutions offers 3 levels of packages for their PPC services for your business in Birmingham:

Package 1: For a product that you are promoting and you would like an optimized campaign created for it.
Package 2: For a business related campaign that is selling multiple products and services across a market / niche.
Package 3: For them to optimize an already existing campaign to monitor and maintain.

So start promoting your business online using Smart Internet Business Solution’s PPC Management Services now and expect far more than satisfactory results in no time.  

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Business consultants said...

If you are not continually updating your business plans with new and innovative ideas, you are not using business management tactics to your best advantage for the growth of your business. Find out how to embrace business management practices for the benefit of your growth.Great post! The fact that you means someone is reading and liking it! Congrats!That’s great advice.
Business consultants

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