Exploring the Many Benefits of Psychology in Outsourced Graphic Design for Birmingham Businesses

Posted by Tarjinder Kailey on Wednesday, April 17, 2013

Psychology is one young branch of science. And most certain than not, younger disciplines all face the challenge of reinvention and the constant need to fit itself with changing trends. Psychology has done that on countless moments.

It has been first conceived out of Philosophy and Biology’s wedlock but the manner through which it has spilled over other disciplines is astounding. It managed to have subfields that tackle sociology, anthropology, artificial intelligence, physiology, media, law and neuroscience. Its broadness makes it one of the most ideal professions in the world.

It became no surprise then that it has also tapped on the world of design through ergonomics and Psychology of design, all with one goal: ease the use space and fixtures in critical places such as the workplace or food chains.

Following that line of thought, design Psychology then was brought out of the urgency of a new field taking over old ones that have only covered the topic partially. It managed to put a cross-over between itself (Psychology) and the also very wide field of art with relative ease; in particular, graphic design.

To better examine the underlying reasons behind that success, take a look at the analysis below.

Comparing Rationales

The rationale behind attractive design: understanding consumer behavior.

The rationale behind Psychology: studying behavior and mental processes.

If you look closely, there’s one word repeated for both rationales. That is behavior, precisely. The take that Psychology brings into graphic design is vibrantly fresh and their compatibility levels are high.

In fact, when attempting to craft nicely designed promotional materials, graphic designers must look not just at the value that aesthetics offer the picture but also other disciplines that may enhance the value of the over-all end product. This can be all the more true if you’re an outsourcing company specializing in graphic design in Birmingham, a big city renowned for its status as an international commercial center. If you look for Psychological terms and processes, you may become more enlightened.

In short, Psychology adds value to every finished project. Instead of just designing something pleasing to the eyes (since most younger generations shun reading and go see more of the visuals than anything else), adding special points and objects of interest may mean more for advertising. It uncovers something beyond the normal persuasion by digging into emotions, the world of subconscious, unguarded reactions to stimuli, visual illusions and exploration of different needs.

Where does Psychology fits in?

As broad as Psychology can be, there are a load of topics that one may find relevant to the completion of graphic design projects. Here are some pointers that make the field much of a fit in terms of reaction from viewers who’d think twice now on every visual representation they would be seeing in ads and different platforms of engagement.

Shape – unearthing emotions through usage of friendly shapes is highly encouraged. Round objects and those that have softer edges are historically perceived as giving comfort (e.g a mother’s bosom and a soft pillow). But this is not entirely limited to vague shapes alone. Face recognition can also be related. When viewers see faces, they tend to resonate whatever emotions is shown depicted by it. So if it’s someone looking straight into your very eyes, this suggests more interaction.

Color – one of the most recognizable aspects of Psychological integration into mainstream graphic designing. Cooler hues such as green and blue suggest loyalty, reliability and security while warmer counterparts prove otherwise with red as something burning and passionate. When used well, the Psychology of color can show viewers how a company portrays itself through advertising stints and logos.

Font – Sans Serif was normally used for movie posters inasmuch as comic sans is used for lighter moments in advertising that connotes humor. This makes sure that fonts are just as engaging when they convey what the design is all about. If it’s authentic, trustworthy, fun or dull, fonts spell them all out. You may find this extra knowledge, very useful when designing business cards.

Perception – There is limitation into what can Psychology dig in the viewer’s subconscious, since no matter how much you try to incorporate your knowledge of it in every design, there are still other factors to consider such as the past experience of end viewers and their biases over certain issues. That is why thoroughly researching about the behavior of a company’s target audience will always be a necessity.

Gestalt Psychology – Another popular option in which illusion is one main thrust. Gestalt offers a fresh approach on design by indicating the effectiveness of proximity, spacing, positioning and continuity of figures used. Mostly beneficial for logo design since it takes advantage of how human brain self-organizes every information it receives in an orderly manner which is simple enough to retain. In other words, make it simple!

Maslow’s hierarchy of needs – Abraham Maslow is Humanistic Psychology’s stellar theorist. He proposed the famous hierarchy consisting of human needs ranked according to importance and ease of attainment. In designing, knowing much about this theory can help a graphic designer determine what needs must be fulfilled by a certain promotional campaign; mirroring it is important.

Visceral reactions – or those that are ignited by the old brain still affect the behavior of a lot of people. These are instinctive responses that react faster than any other normal conscious processes. By resurfacing these responses, your design can effectively convince people into doing something without them noticing (buying the product or trying the service).

Graphic Design in Birmingham

Birmingham online businesses are just one of the many industries that flourish in this world-class megalopolis off the shore of Europe’s Great Britain. United Kingdom’s share of outsourcing companies that focus on graphic designing inBirmingham is plenty. And the biggest takeaway: they love incorporating Psychological tenets into their very life work which is design.

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