Optimize your Company Logo by Picking the Right Set of Colours

Posted by Tarjinder Kailey on Tuesday, January 15, 2013

A logo is one of the first few things that any interested party looks at, thus the need to make it as likeable as possible is an imperative for every company out there. It is hard to imagine how a thing so minimally designed still manages to be effective at capturing the attention of a company’s target market. With all these said what more can you say about a logo’s significance for a company?

It becomes relatively easy to advertise any company, whether new or old as long as it has a logo, thus it is widely used if not, almost ubiquitously present. When branding is being talked about, there must be a strong sense of strategy. No amount of well-established data must be replaced with mere hints and hearsays. A great aspect of logo design depends on colour. Skilled designers know of the consequences between picking the right or wrong tinge of colours so they take careful steps in doing this.

The Psychology of Colour

If you want to be an efficient graphic designer, lecturing yourself about colour essentials in the practice of your job might spell the difference in your end projects, especially logo construction. If you’re aiming for a new logo, you should be aware of these facts as colour will be the first to create an impression on your viewers.

Without actually noticing, colours shape our thoughts and emotions because our minds are programmed to react to them. Based on research, colours do more than just depicting the mood because it also has the subtle power of conviction- meaning, pursuing the customer to buy. People involved in the world of advertising will find it useful come time for actual promotional gimmicks.

For a quick colour guide, you can find regularly used ones below.

Red - one of the primary colours, red is widely used because of its ability to catch attention so easily. This is mainly because Red exudes an intense hue that usually illustrates strong emotions such as love and war. Dining places make use of red and paint them in conspicuous areas to make eaters vulnerable and seek for more while spending time at their tables. Red is best described as a fierce hue that may help ignite a spirit of adventure and passion.

Blue - opposite of red, blue represents a certain air of coolness to it. Aside from that, it also embodies a sense of strict adherence to professionalism. This is why most government departments and corporations have a hint of blue in their logos. It also is calming yet confident. A stronger tinge of this colour equals a stronger look, while other combining particulars may help add in its over-all impact. Lighter variants are mostly utilized for establishments aimed at bringing comfort for transient guests, namely resort hotels or beach houses.

Yellow - depending on who’s viewing it, different shades of yellow don’t bring out the same behavioral effects. Yellow becomes more and more visible the longer you look at it, and this probably is the reason why this hue is used after all. However, yellow is not for everybody as it can send conflicting messages. The spectrum of its reach can be greatly defined in its meaning at large like joy, warmth, illness, cowardice and curiosity.

Black - known for its sophistication and power, black’s darkness has a certain flair that seems to stick to the mind of the viewer. Many use this colour because it’s minimal yet effective all the same. Its boldness screams class, seriousness and luxury.

There are many ways to contact a professional Graphic Designer in Birmingham with a team dedicated to crafting uniquely creative and planned logos. Combining efficiency in handling every design, you can have clean, cost-effective and excellent results.

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